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How to earn from a blog

June 23rd, 2008

Most common questions new bloggers ask is “Can I earn from my blog” , “How much money can I make from a blog that has x number of page views per day or month” and finally “How can I earn effectively from my blog”.

On one hand these are valid questions to ask - after all if you’re going to put time and energy into building something, its natural to expect some rewards.

On the other hand - these are nearly impossible question to answer because there are so many factors to take into consideration.

If you follow few simple steps earning from a blog is easy.

Factors that Contribute to a Blog’s Earnings

Topic of your blog : Three different blogs with same amount of traffic can have totally different earning capacity if they specialize in different topics.
I have 3 blogs A with that specializes in topic X, B in topic Y and C in topic Z having around 30000 page views in a month with around 12000 unique visitors. All these blogs make different amount of money.

Blog A earns around $500 - $700
Blog B makes around $200
Blog C is earning lowest amount of money - just over $70

* Blog A has a pretty specialized topic that not many would be too interested in. On the other hand, it has well paying ads on a pay per click basis and triggers ads that are very relevant to the topic. As a result this blog earns good money.

* Blog B has a very popular topic but there are very few advertisers interested in buying ads with those keywords in contextual ad systems. As a result it’s Click Through Rate (CTR) is very low and click values are low also. This blog can only generate big money if it has huge traffic.

* Blog C is on a very general topic that already has been covered by many websites, which doesn’t convert brilliantly in contextual ads in terms of CTR and ad value.

Why Topic Matters for a blog

* Contextual Ads - Different topics and keywords within topics will trigger different ads in contextual ad programs and as a result will earn different levels ‘per click’.
* Affiliate Programs - Similarly, different topics will open up different levels of earnings when it comes to affiliate programs. For example a blog about books that uses the Amazon program is only ever likely to make small commissions per sale as the average book might only be worth $20 and the commission with Amazon is generally in the 5-8% range. On the other hand I know of publishers in the financial website game who use affiliate programs that can pay out at $100 per sale.
* Indirect Methods - Obviously different opportunities (with different income earning potential) arise for bloggers with a profile in different niches. For example a blogger known for his movie review blog might not have much demand for consulting work but could find a way to syndicate his blog to magazines or newspapers. A blogger with a good profile in the PR industry might not get picked up as a writer in magazines but could land himself a well paying job or some consulting work.

How old is your Blog : - a good wine matures with age - as do many profitable blogs.
Here are few reasons why blogs tend to get better with age:

* Quantity and Quality of content - Don’t expect to get a lot of traffic to your blog until you have a substantial level of quality content in your archives.

* Search Engine Optimization - Sustaining high rankings means building a site over time. Climbing the rankings in SE’s is the result of many things including good content (lots of it) that gets links from others - both things that take time.

Grand Theft Auto IV

June 10th, 2008

According to Official Xbox Magazine UK, it is indeed amazing. I don’t see the need for a history lesson. Besides we’ve got way too much to talk about, so I’ll come straight to the point… GTA IV is not a perfect game; it’s got certain issues, but none of them are capable of dampening one of the most exhilarating and enjoyable gaming experiences of this generation. Criminals are an ugly, cowardly lot more worthy of pity and disdain than admiration. This is what you’ll learn playing through the single-player campaign in Rockstar’s Grand Theft Auto IV. There have been hints of this before: listening to Lazlow while you chased down gangsters, using disguised ramps to outrun the mafia; doubling up the entertainment. But GTA IV doubles up the interaction. The mobile phone is central to this, allowing you to make phone calls and text-message people one-handed while you walk or drive; networking, socialising, organising, and listening to that ringtone you downloaded for America’s Next Top Hooker. Even though tons of games have tried exploring this genre, none have even come close to the awesomness that is Liberty City. Liberty City is as chaotic, crowded and unfriendly as New York City probably is. Pedestrians go about their daily business, indulging in some nonsensical (yet hilarious) chatter, motorists abuse one another, people get into fist-fights from time to time, and if you’re really lucky you’ll actually witness a random shootout between cops and civilians. Oh sure, you’ll still blow up cop cars, run down innocent civilians, bang hookers, assist drug dealers and lowlifes and do many, many other bad deeds, but at a cost to main character Niko. You play as Niko Bellic, an Eastern European attempting to escape his past and the horrors of the Bosnian war. He arrives in Liberty City to experience the American dream, only to discover his cousin, Roman, may have fibbed a bit in his tales of success.