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How to earn from a blog

August 30th, 2008

Most common questions new bloggers ask is “Can I earn from my blog” , “How much money can I make from a blog that has x number of page views per day or month” and finally “How can I earn effectively from my blog”.

On one hand these are valid questions to ask - after all if you’re going to put time and energy into building something, its natural to expect some rewards.

On the other hand - these are nearly impossible question to answer because there are so many factors to take into consideration.

If you follow few simple steps earning from a blog is easy.

Factors that Contribute to a Blog’s Earnings

Topic of your blog : Three different blogs with same amount of traffic can have totally different earning capacity if they specialize in different topics.
I have 3 blogs A with that specializes in topic X, B in topic Y and C in topic Z having around 30000 page views in a month with around 12000 unique visitors. All these blogs make different amount of money.

Blog A earns around $500 - $700
Blog B makes around $200
Blog C is earning lowest amount of money - just over $70

* Blog A has a pretty specialized topic that not many would be too interested in. On the other hand, it has well paying ads on a pay per click basis and triggers ads that are very relevant to the topic. As a result this blog earns good money.

* Blog B has a very popular topic but there are very few advertisers interested in buying ads with those keywords in contextual ad systems. As a result it’s Click Through Rate (CTR) is very low and click values are low also. This blog can only generate big money if it has huge traffic.

* Blog C is on a very general topic that already has been covered by many websites, which doesn’t convert brilliantly in contextual ads in terms of CTR and ad value.

Why Topic Matters for a blog

* Contextual Ads - Different topics and keywords within topics will trigger different ads in contextual ad programs and as a result will earn different levels ‘per click’.
* Affiliate Programs - Similarly, different topics will open up different levels of earnings when it comes to affiliate programs. For example a blog about books that uses the Amazon program is only ever likely to make small commissions per sale as the average book might only be worth $20 and the commission with Amazon is generally in the 5-8% range. On the other hand I know of publishers in the financial website game who use affiliate programs that can pay out at $100 per sale.
* Indirect Methods - Obviously different opportunities (with different income earning potential) arise for bloggers with a profile in different niches. For example a blogger known for his movie review blog might not have much demand for consulting work but could find a way to syndicate his blog to magazines or newspapers. A blogger with a good profile in the PR industry might not get picked up as a writer in magazines but could land himself a well paying job or some consulting work.

How old is your Blog : - a good wine matures with age - as do many profitable blogs.
Here are few reasons why blogs tend to get better with age:

* Quantity and Quality of content - Don’t expect to get a lot of traffic to your blog until you have a substantial level of quality content in your archives.

* Search Engine Optimization - Sustaining high rankings means building a site over time. Climbing the rankings in SE’s is the result of many things including good content (lots of it) that gets links from others - both things that take time.

Spybot – Spyware Removing Software

June 28th, 2008

One of the most popular software available on the internet is Spybot. It helps extensively those who are affected by malicious spyware and constantly receive trouble with the adware. Spybot is compatible with Microsoft Windows.

A lot of problems can be fixed with the help of Spybot. It can track cookies, hijackers of the browsers, system internals etc. It can also delete usage tracks and thereby help in protecting the privacy of the user. Spybot is an able software in the sense that it can detect spyware and adware even if the program comes attached with any other software. It however is unable to detect viruses and therefore can be rightly believed not an antivirus. Some Trojans however can be detected by chance.

Spybot is not compatible with other operating systems except Windows. Due to its high popularity at one point of time, it had been the elusive software that was the target of the hackers. Due to this many malicious Spybot-resembling spywares were released which led to the decline in the popularity of Spybot. Since Spybot is not an antivirus therefore one has to be installed alongside it. But Norton Security has come into conflict with Spybot resulting in the former not providing access to the user if Spybot is installed.

File Transfer Protocol

June 27th, 2008

File Transfer Protocol, better known as FTP, is a protocol or convention for transferring of files or data from one network to another (one computer to another). Many are familiar with the term FTP as it helps in exchange of files irrespective of the operating system.

FTP runs with the help of Transmission Control Protocol or TCP. Data is transferred efficiently and more importantly reliably from the source to the endpoint. It is a highly successful mode that has been widely used since its inception. An FTP client helps in the management of files on the server so that it can be transferred. It is popular also because of the fact that no apparent identification is required and the email address itself acts as the authentication for the file transfer. Web browsers more recently have made themselves compatible for connection to FTP servers.

There are two most common ways of completing the transfer. The ASCII mode in which the data is sent in plain text and is saved in the endpoint computing machine in the suitable format for the operating system present. The Binary mode is the one in which the files are sent byte by byte and is saved simultaneously by the recipient. Use of Remote computers indirectly is incouraged.